Companies that are focused only on promoting their brand and deals, or only servicing existing customers, are excluding major groups of their online community, negatively impacting their satisfaction and influencing their future purchasing decision. A one-pronged approach to social is no longer an option.
"We want to make sure our growth is thoughtful so we can support the efforts. There’s no point in being out there unless [you] can support it."
"For me, it’s like a marathon," says Liliana Grip, vice president of social media at Regions Bank. "You get to that 20-mile point and you think whew, and then realize — especially if you’re running the Seattle marathon like I did — the miles ahead of you are uphill."
Just goes to show how a financial company that was anti-social has now made a complete turnaround! Very inspiring story.
What does the future of banking look like? Was made in 2005, some parts are spot on (mobile usage), other parts are still lagging behind (giant LCD touchscreens built into the wall that guides customers to bankers). And that smartphone held by that lady in the beginning is just SO far from the smartphones of today. Can’t get over that. Otherwise, a great video to watch for all those interested in banking innovation, specifically branches.
I’ve seen a lot of switch kits while perusing social media, but this one just knocks it out of the park. Kudos to Umpqua Bank!
The Bank Executive They Call ‘The Social Media CEO’
A great profile on what it really means to be on social media as a CEO, or at least one way to do it effectively.
Well, there goes another change for Facebook…and how managers have to roll with the changes. Happy Friday!
Social Media Compliance for community banks in one easy-to-digest article and presentation.